FLOR

• FLOR •

Creating a Customer-First Rug & Carpet Tile Design Experience.

Digital Redesign & Replatform for Designers, by Designers.

FLOR is an innovative flooring company that produces modular carpet tiles that empower customers to create rug designs for any space imaginable. On trend, efficient and fun, FLOR is for both interior design professionals and anyone looking to put the final finishing touches in their dream home, office, anywhere.

Tasked with redesigning the FLOR digital flagship, it was imperative to address a number od client and custom pain points, while designing for flexible content modules, innovative personalization experiences and editorial storytelling for inspiring every type of designer.

Bringing together team members from Canada, Colombia, Ukraine and NYC, we completed a full site experience and Technical Requirements gathering, along with the kick-off of Analytics, CX, Brand focused activities and of course relationship building with the FLOR team.
SFRA Walkthrough
Brand Immersion
Storefront Workshops
System Architecture
3rd Party Integrations
Design Studio
Governance
Analytics & SEO Assessment
Through close and constant collaboration with FLOR, our Technology, Analytics and CX team conducted a number of activities to arrive at the best possible solutions to successfully meet the clients and customers needs.
Live, On-site PDP Wireframing
Collaborative HP, CLP and CP Sprint Workshops
Technology and CX iterating new and exciting Page Designer system
Content and Brand Positioning consulting and design
Content Playbook creation
One of the most important line items of the Scope sold into FLOR was the SFRA Page Designer integration, giving the brand freedom to curate, control and customize the content on their Homepage, Category Landing Pages and Content Pages.
The team worked backwards from the multiple business needs of the client, into a full suite of mix and match components that beautifully portray FLOR’s aesthetic and a plethora of content combinations.
Magento Commerce Gap Analysis
Technical Specification
Analytics Assessment & Insights Report
Customer Experience Design
Website Development
Third Party Integrations
System Integration, User Acceptance and End to End Testing
Device/Browser Support
Launch & Deployment
Post Launch Support
Page Designer Playbook

Award Winning Design

This project won multiple Gold awards for Best Visual Appeal, User Experience, Use of Emerging Technology, Technical Achievement and Site Speed.

An Intelligent Product Grid View

Modularity Matters

Within the Interior Design and Lifestyle industry, storytelling, shoppable looks and the ability to create editorial features with Influencers is incredibly important to a brands identity.

This is why we invested a large amount of time between Technology and CX to find the right solutions and designs to fit FLOR’s needs, and build a turnkey system of parts they could implement with each content story.

Shop the look functionality combined with gorgeous editorials make for an immersive and inspiring shopping experience for users.